User Generated Content, as the name suggests, is content which is submitted by consumers, customers, clients and visitors to a website. It can come in many forms, from comments to embedded tweets, open-submissions and reviews.
It brings with it a host of benefits. UGC can greatly increase engagement with websites, as well as shareability and authenticity. Of course, along with benefits are a host of pitfalls, from having to take the time to moderate content, to establishing an engaged community to submit the content in the first place. It’s important to know the pitfalls of user generated content and how they can be avoided. With a clear strategy, and contingency plan in place, it can end up being a very successful and profitable way of driving engagement to a website.
Here are the pitfalls of user-generated content and how to fix them.