In a recent post, I discussed how caution needs to be taken when designing websites for a global audience. Different cultures perceive things like color quite differently from one another. Devices that might be popular in one region of the world might not be used in another. And the customs each country has—even for something as seemingly insignificant as filling out a contact form—can vary greatly.
Needless to say, global web design needs to be greatly simplified and neutralized in order to appeal to a broader audience.
Now, local design techniques, on the other hand, require much more attention to detail and personalization. In this article, I want to discuss 5 ways in which web design can be more aptly handled for a local audience, be it within a single city, or nation.