A successful rebrand goes far beyond flashy graphics and high-res photos. It tells a story. It positions a product to fulfill the wants and needs of the consumer. Following the rebrand journey of Lettuce Grow, take a look at how visual elements can enforce the mission of your brand, engage your consumer and cultivate incredible results.
Lettuce Grow introduced a sleek, revolutionary, hydroponic growing system that makes growing food from home accessible to the modern lifestyle. However, its branding, to everyday people, presented its product as just another gadget for gardening enthusiasts, as opposed to a lifestyle that anyone can benefit from. The previous website was cluttered and disorganized, leaving the visitor with mixed messages. The bright, colorful, cheery nature did not communicate a premium product.