Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices, or even direct communication. What makes customer engagement so important and necessary when it comes to marketing a clients’ business? Keeping in touch with your customers is critical and gives you insight on who your brand caters to and it’s a great tool for increasing your conversion rates.
What’s a good way to have good customer engagement? First things first, you’d need to make them pay attention.
Attention spans are dropping as time goes by. Although social media is one of the culprits for this, we can’t fully blame it on Instagram or Facebook. What we can do is accept that attention spans are growing smaller and find a way to adapt to the change.
Videos are great at grabbing attention for many reasons.