Should a Web Page Have a Single CTA?


Does adding multiple CTAs to your web pages just confuse your users? That’s a heavily debated question in the digital design space.

Some web designers believe that multiple CTAs give visitors more choice on how they convert. Others feel that leads can only handle a single CTA at a time without getting overwhelmed and abandoning ship.

So, what’s the truth?

Well, that depends. Every consumer has unique browsing habits, and different people act uniquely depending on the situation. That means that how you choose to use CTAs will depend on a lot of different things, including the client you’re working with.

While it’s true that multiple CTA buttons could lead to decision paralysis for leads, there’s also a chance that an extra CTA could keep someone moving further down the buying funnel if they’re not yet ready to purchase.

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