By now, you’ve likely encountered and worked your way out one of the more common problems freelancers face. In moving your business model from one that bills by the hour to value-based pricing, you become a trusted resource for clients instead of one they call on to tackle nitpicky requests. As a result, everyone stops focusing on the number of hours you put into a website and starts looking at the outcomes you deliver.
By setting a rate that is commensurate with the value you deliver, you’re likely to be happier with your work. But what if I told you there’s another way to increase your comfort and satisfaction as a web designer?
With standard web design work, you make a living from one-off jobs. However, you can’t always predict when or how many of them you’ll have at any given time.
This can lead to the dreaded feast or famine.