When was the last time you visited a website with no images?
As web designers, we love adding images to our designs because images are memorable and give us a direct channel of communication to the audience’s brain. Also, images are universal and processed by our brains faster than text. That’s partly why the “story” medium (short-form videos with effects and overlays) and emojis attract engagement.
But something else has also been happening since “web 2.0” came along. The high usage of images all over the web, some fueled by user-generated content, is creating a problem for web designers who now must deliver rich experiences in the face of an ever-increasing number of images.
In the following sections, we’ll discuss in detail five things to keep in mind when designing smart, image-rich websites in the modern era.