Let’s not beat around the bush, local SEO is hard.
If you represent a business in a large city and you’re aiming for a top 3 maps business listing (the Snack Pack), then it’s even harder.
You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity along the way wondering where you’ve gone wrong.
It can be a very lonely place.
An important thing to do to retain your sanity is to be realistic and confront a few honest truths.
no one knows with full certainty…who will make it into the coveted snack pack
One of those truths is that no one knows with full certainty, how, or who will make it into the coveted snack pack for any given search query.