Brand Identity for Georgie Boy by Mildred & Duck“We created…

Brand Identity for Georgie Boy by Mildred & Duck

“We created a wordmark and subsequent visual identity to celebrate the spacial thinking with which Georgie Boy approach their work; the resulting identity can be viewed and appreciated from all angles in much the same way as the floral installations GB create. Inspired by Gina’s appreciation for the diversity and unique qualities of all plant life, we created a pattern based on electron microscope slides of plant cells which was then bronze foiled onto the business cards as a counterpoint to the otherwise type-driven identity.”

Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. They design for print, digital and environmental media, creating solutions that communicate and connect with people.

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