When starting a new business (or even venturing into the world of freelancing for the first time), there are some really big, important steps you have to take.
Step #1 is choosing the right business name for your brand identity.
Your business name isn’t something you can casually choose either — especially if you have lofty long-term goals for your company. It’s not as though you can’t change the name down the road, but that comes with a ton of work and will require you to rebuild pretty much everything all over again: your visual brand identity, your reputation, and your SEO…
So, it’s a good idea to spend time choosing a business name that’s going to work for you now and long into the future.
Today, we’re going to go through the process of how to name your brand.