Tempting it may be to skip the consultation process, but a ‘first principles’ approach is not going to cut it with the majority of your clients. The principles of design exist for a reason, but knowing when and how to break them is what separates great designers from good ones.
Heart-warming or not, co-creation with a client—the utopian ideal of shared vision—has its drawbacks. There are only so many times you can hear the words “brand strategy” before actually chewing your own face off. In the age of WordPress, Drupal and, dare I say it, Wix, it’s never been more tempting to pay lip-service to research and consultation. Instead of building a principles framework from scratch, why not roll out something from a template in a fraction of the time?
Well, in fact, there probably are situations where a simple WordPress-type approach will work really well. The trick is knowing when.