Using data in online sales in nothing new. eCommerce brands have been using data to drive sales, reach new audiences and upsell for the better part of two decades. But customer and audience data has gotten deeper, wider and even more useful.
It’s nearly 2020, and every eCommerce brand should be using key metrics to pinpoint advertising, boost sales and improve fulfillment.
Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.