Attention is the new gold; brands are in a constant competition for our attention.
A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which information is important, especially on the internet.
Good marketing specialists know that they have mere seconds to turn a potential customer into a lead. People are not going to spend a lot of time examining your advertisement or landing page, either it clicks or not. Moreover, most users do not read the articles, they scan them.