Our pledge was to faithfully match the visual language of the brand to the quality of the products that they lovingly create-and the philosophy that drives them. We set out to achieve this by handcrafting all of the key elements-a nod to the same artisan care and attention that Pritesh and Trang place such great emphasis on.
Through this exploration, the idea of the symbiotic relationship between plants and people evolved, which we then visually captured by interacting naïve line drawings of characters with the key vegetables for each product variant. A simple analogy of everything that Amino Mantra stands for. This delicate, but evocative imagery was featured prominently on the packaging and synchronized with a beautifully considered ‘earthy’, but contemporary colour palette.